YouCare Lifestyle by Luke Coutinho

YouCare Lifestyle is an ethical e-commerce platform that aims to create a healthy and sustainable food chain across India and the world by supporting our farmers, vendors and ethical producers, and helping people from all across the globe connect with them directly through our platform.

The challenge.

YouCare Lifestyle, a leading e-commerce platform in the wellness and health sector, sought to amplify its reach, attract new customers, and establish a consistent daily sales stream. The company's commitment to responsibly sourced products that promote a sustainable and wholesome lifestyle presented a unique challenge in finding the right audience and effectively communicating its brand message.

Our Solutions

Albatrot devised a comprehensive strategy that combined elements of "push" and "pull" marketing to enhance sales and capture new customers.

Paid Search:

Performance Max Campaigns: Albatrot executed Performance Max campaigns, exclusively targeting fresh prospects, to reach a wider audience of potential customers who were actively seeking wellness solutions.
Meticulous Keyword Research: Through in-depth keyword research, Albatrot identified the most relevant and high-performing keywords that resonated with YouCare Lifestyle's target audience.
Top-of-Search Bidding Strategies: To maximize visibility and enhance conversion rates, Albatrot implemented top-of-the-search bidding strategies, ensuring that YouCare Lifestyle's ads occupied prime real estate on search engine results pages.
Ad Creatives and Copies: An integral part of YCL is its connection to the founder - Luke Coutinho. We developed a strategy around leveraging Luke-related keywords and Luke recommended products to further strengthen the brand’s presence and drive revenue.

Performance Max Shopping Campaign

YCL Website Landing Page

Google Ads Display Campign

Performance Max Shopping Campaign

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Social Media Marketing

Lookalike Audiences: Albatrot allocated increased budgets towards targeting lookalike audiences, leveraging existing customer data to identify new prospects with similar characteristics and interests, expanding the reach beyond the company's existing customer base.
Specialized Interest and Behavior-Based Targeting: Albatrot crafted highly specialized interest and behavior-based targeting parameters, ensuring that YouCare Lifestyle's ads reached the right audience at the right time.
Untapped Potential Markets: Through in-depth analysis, Albatrot identified untapped potential markets, leading to the conceptualization of new high-performing campaigns that resonated with previously unreached audiences.