5 Advantages of Advertising your Business on Facebook

The modern-day market is client-centric. Customers are well-informed not only about products and services but also about advertising techniques. Hence, the traditional approach of promotions doesn't work. In addition, many businesses are shifting to digital platforms due to convenience and low cost. With this, however, finding the right audience on the right platform becomes crucial.

One of the most excellent platforms to promote and advertise your business is Facebook. Currently, Facebook has 2.934 billion users. Once you segment your audience and start targeting advertisements towards them, you will have plenty of opportunities to expand your business.

(Source: Shopify)

Here are a few benefits of advertising your business on Facebook:

• Facebook has your Target Audience

With its billions of users, Facebook is a virtual society. It provides advertising opportunities to marketers and offers 22 billion ad clicks annually, making it ideal for any advertisement.

You need to segment and identify your audience based on their interests and geographical location to start targeting them.

• Advertising on Facebook is Affordable

Compared to other digital platforms, Facebook ads are cheaper to run. Generally, if you spend one dollar on a Facebook ad, it will reach around 4000 people. These are the four thousand impressions you wouldn't have created otherwise. The cost effectiveness makes it an ideal platform for everyone. Whether you run a local shop in your hometown or have an online store or a well-established brand, being on Facebook can be budget friendly for you.

• Facebook is Exceptional in Targeting

Though Facebook has over 2 billion users, you cannot target them all. Instead, you can identify a target group based on your products or services, business location, price range and ideal age group.

Be it a political campaign, product launch, or discount, segment your audience effectively and target the ones relevant to you. Location targeting will give you autonomy over who comes across your advertising communication.

(Source: Vipe Cloud)

• Remarketing is Easy with Facebook

If you want to remarket and redefine your target audience, Facebook can be perfect. Due to the cost-effective nature of the platform, you can test run a few advertisements on Facebook to analyse how they're received by your audience.

In addition, you can get a push to advertisements with PPC (Pay Per Click) advertisements. Such PPC (Pay Per Click) advertisements will optimise the budget and offer value as you have to pay only when a display ad is clicked.

• Facebook Offers Qualified Leads

Once you have an audience with a desirable conversion rate, you can optimise the 'Lookalike Audiences' feature. This feature by Facebook helps you find new people that fall under your ideal target audience. This allows you to multiply the conversion rate while acquiring new customers and retaining the existing clientele.

If you want to stay ahead of your competitors and connect with your audience to share your brand with them, Facebook is an excellent platform.

Think you might benefit from learning more about how social media marketing can help your business? We can help! Head to our Blog: Advantages of Social Media Marketing.

To connect with a team of experts that can help you plan your marketing strategy for Facebook, click here and connect with experts at Albatrot.