Nine Tips to Make Your Advertising Stand Out

We all know what it’s like to get irritated by those interrupting ads on YouTube and to then ardently click on the ‘Skip’ button to get rid of them. Giving attention to what interests you and getting rid of what bores you is humanely normal. But sometimes, maybe once in a blue moon, we can’t resist ourselves from watching a few creative ads. Why is that? How do they do that? What makes them different?

This blog will explore some amazing tricks and tips to make your advertisements stand out.

(Source: YouTube)

We must remember that advertising is not just a mode of communication, but also a powerful tool for persuasion.

• Identify your Target Audience: The right message at the right time engages your audience. Ensure you know your target audience and what they're looking for. Different technologies like SEO can help you understand your audience's requirements. This will help you tailor your message and choose the right advertising platforms.

• Keep it Simple and Original: Your message should be simple, straightforward, and authentic. Over-explanation can also make your ad look clumsy. Avoid using jargon or complex language that your audience may not understand.

• Highlight your Unique Value Proposition: While describing the qualities of your products or services is necessary, the focus should truly be on what benefits they offer to the audience. People are more interested in what they gain from using your services than what you accomplish. Right? So, highlight your unique value proposition in your ad to make it stand out.

• Use Humour as Much as Possible: Humour has a greater recall value. It is a powerful tool for grabbing people's attention and making them remember your ad. Instead of merely presenting your audience with a product, try to entertain them, make the ad memorable and include catchiness - say, a humorous image or witty language. Humour, however, should be used carefully in advertisements to avoid resistance.

• Offer a Promotion or Discount: Consumers enjoy a good deal. Therefore, give them a great offer through your ad so that they return to you. Offering a promotion or discount can be a great way to incentivise people to take action and to launch a relationship with potential customers. Make sure your offer is compelling and relevant to your target audience.

• Use Social Proof and Testimonials: People tend to trust the opinions and experiences of others. Therefore, incorporating social proof, such as customer testimonials or reviews, can help make your ad more credible and effective.

• Make it Mobile-friendly: Some ads we open on our mobile don’t show, and we tend to avoid them. Nowadays, more and more people use their mobile devices to browse the internet and consume content. So ensure your ad is optimized for mobile devices to reach the largest possible audience.

• Use the Theory of Scarcity: Creating a sense of urgency, by using limited-time offers or limited inventory disclaimers motivates people to take action.

• A/B Test your Ads: Lastly, A/B testing can help you identify the most effective ad elements. Test headlines, visuals, and calls to action to optimise your ads for maximum impact.

An effective ad is like salt in the cooking, too less makes a dish bland in taste, and too much makes a dish uneatable. But the right amount can make your dish taste the best. It's no secret that multimedia platforms and widespread use of the internet are perks consumers and competitors rely on. Make your advertisement noteworthy with an attention-grabbing communication style. Images, links, and videos can help you sell and communicate effectively with a target audience.

Albatrot communication focuses not only on the brand but also, and perhaps more, on its story. To make your brand and its narrative stand out, click here!